CASE

Our Client, an industrial automation company headquartered in Asia, wanted to get familiar with local market dynamics in Europe, particularly around distribution, installation, and regulation.

SOLUTION

• NextynSights identified and conducted 24 telephonic interviews with distributors and other potential business partners.
• Arranged In-person meetings with regulatory experts, enabling our client to understand the European market for a technology company.
• Conducted quantitative surveys with 50 experts in the market to gain insights on pricing strategies prevalent locally

RESULT

• The client gained insight into the unique regulatory, distribution and marketing challenges in each market and was able to extend its network in Europe.
• They launched their brand in 3 European markets and on-boarded the experts we shortlisted for a longer-term consulting assignment to guide their European expansion.