Our client, a HongKong based advisory firm needed to primary insights on the QSR industry in India.
Their client, a European fast-food chain was evaluating entry to the Indian Market and wanted to understand the market opportunity and competitive landscape.
NextynSights identified domain experts that enabled the client to develop real-world insight and contextualize the market data.
The solution entailed:
16 telephonic discussions with restaurant managers to understand on-ground challenges and the operational differences between India and Europe. 5 in-person meetings with the top executive directors of the major QSR players in the Indian Market.
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